Two in five parents who download educational ‘apps’ – in a survey group of 510 UK parents of 5 to 10-year-olds – reckon that they have helped improve attainment for their children. And the average smartphone-equipped family has downloaded four apps for learning.
The survey was carried out by PCP market researchers on behalf of Encyclopeadia Britannica which today (Thursday April, 21) makes all of its education apps, worth £4.99 each, available for free download from midnight for the whole Easter weekend.
The 510 parents were from a random sample of families using a range of smartphones and smart devices. (The free apps from Encyclodaedia Britannica are for Apple devices and are available from the iTunes Store.)